Our story begins with our founder LaKeisha’s first pregnancy. When a struggle with secondary infertility prompted a complete lifestyle change; she discovered finding a suitable skincare routine was easier said than done. In addition to wanting products that were natural, they also needed to fit into the lifestyle of a new mom and not further irritate her already sensitive skin.
Having always been a skincare minimalist, she found the options for plant based skincare either too complicated or incompatible with her skin sensitivities. Being an avid DIY’er and armed with over a decade of experience in pharmaceutical manufacturing she began mixing options in her kitchen.
After successfully creating a cleanser, made with a base of west African black soap, LaKeisha decided to build out a complete collection for people like her. Women who value simplicity and ingredients quality as much as they value efficacy. We sell best moisturizer for dry skin online.
Today Elements of Aliel is a collection of products that are gentle, yet effective and made with nature and love. We focus on ingredient quality to bring you plant powered goodness that rivals anything you can find on the market today.
Anhydrous: None of our formulations include water. This eliminates the need for potentially irritating preservatives and allows for greater shelf stability
Nutrient Dense: Just like a well balanced diet, we choose ingredients that are nutrient dense to nourish the skin from the outside.
Less Is More: We take out minimalist approach seriously and aim to use as few ingredients as possible to achieve the maximum results.
Connected To Our Roots: We source as many of our ingredients as possible from the continent of Africa and the African diaspora. This serves as a tribute to our founders Ghanaian family
LaKeisha, now a mom of 3, is a native of Philadelphia. She has always had a deep love of science and making things from scratch. Coupled with her 12 years in biologics manufacturing and clinical research, creating beauty products was an easy transition.
She often attributes her approach to product formulation like that of a baker. It’s about using the best ingredients, in the right proportions to make something truly great.
“My great grandmother taught me how to bake. She never wrote a recipe down, everything was about the feel. However she was adamant about one thing, the ingredients mattered. You couldn’t use just any butter in her biscuits, it had to be Crisco because that was the best. I carry that same philosophy with me today when I formulate. I can’t use just any oil, it has to be the best!”