Founder, Lakeisha Entsuah
LaKeisha, now a mom of 3, is a native of Philadelphia. She has always had a deep love of science and making things from scratch. She often attributes her approach to product formulation like that of a baker. It’s about using the best ingredients, in the right proportions to make something truly great.
As our name suggests, our collection is about the basic elements that make skincare effective. We don’t believe in fluff and fillers. Our collection of plant based products are formulated to contain only what you need. What’s more, our minimalist approach extends to our processes and packaging as well.
Our story begins with our founder LaKeisha’s first pregnancy. When a struggle with secondary infertility prompted a complete lifestyle change; she discovered finding a suitable skincare routine was easier said than done. In addition to wanting products that were natural, they also needed to fit into the lifestyle of a new mom and not further irritate her already sensitive skin.
Having always been a skincare minimalist, she found the options for plant based skincare either too complicated or incompatible with her skin sensitivities. Being an avid DIY’er and armed with over a decade of experience in pharmaceutical manufacturing she began mixing options in her kitchen.
After successfully creating a cleanser, made with a base of west african black soap, LaKeisha decided to build out a complete collection for people like her. Women who value simplicity and ingredients quality as much as they value efficacy.
Today Elements of Aliel is a collection of products that are gentle, yet effective and made with nature and love. We focus on ingredient quality to bring you plant powered goodness that rivals anything you can find on the market today.