I started Elements of Aliel in 2013 after the birth of my first child. Fertility struggles lead me to make some lifestyle changes. I began to focus on the ingredients of the products I used, getting rid of any and everything that may be toxic or harmful to my system. During the pregnancy, my skin became very sensitive and even the natural products I was using were causing me problems. Determined to find a solution, I decided to take my years of pharmaceutical manufacturing experience and put it to work. Starting with pure African Black Soap after being introduced to it by a family member I began to formulate products to fit my needs.
As a new mom I quickly realized two things. First, it is important to continue to take care of yourself. You can’t properly take care of your baby if you are worn out. Second, while its important to take care of yourself, you don’t always have a lot of time to do it. For those reasons I formulated four core products that are easy to use and highly effective.
There are a lot of skincare brands on the market and many of them are just like mine, vegan, non-toxic and eco-friendly. They speak to your need to be conscious about what you put on your skin. Yet Elements of Aliel is not just another skincare brand, it is a collection designed for the individual who is looking for a chemical free, minimalist approach to skincare. Plus a little something extra to pamper yourself.